80% of the MAYA coffee comes from the Qawale project.

Renardo and Jacqueline Ovalle, are dedicated producers who are deeply engaged with their farm teams. Together, together with Belco they have created the Qawale project—a regional coffee initiative designed to bring real impact to the Huehuetenango coffee community.

Qawale provides agronomic, technical, logistical, and above all, financial support to local growers. It is built on three key pillars:

• Fairer remuneration based on quality

• Training and knowledge-sharing for producers

• A streamlined logistics system for coffee collection

Today, around 400 farms participate in the project, many of which have been able to make coffee their sole source of income—thanks in large part to the added value of the quality premium.